Unlike previous Ponzi schemes that had duped millions of Nigeria in trillion of naira recently through online forex trading , Alas! Forsman & Bodenfors popularly known as F&B is an advertising Agency founded in Sweden , known for its innovative and high-quality creative campaigns.
The company was established in 1986 in Gothenburg, Sweden, and is a global creative agency focused on advertising, brand strategy,and digital marketing.
F&B is famous for its unique way of working, which emphasizes teamwork, encouraging creative talent to express themselves freely, resulting in exceptional advertisements.
F&B working style is different from traditional advertising agencies. They operate with a flat organizational structure that emphasizes equal participation and collective creativity among all team members. This unique approach, known in the advertising industry as “collective creativity ” has helped F&B produces many breakthrough advertisements all over the world.
As part of efforts to expand into Africa markets world wide, arrangements have been concluded as
Forsman & Bodenfors is planning to establish a branch office in Nigeria following a successful IPO in the UK .
A 3-day Strategic Meeting will hold from June 15th to 17th, 2025 in Lagos, Nigeria.
Among the Agenda of the three days workshop includes
- Development Strategy for the F&B Nigeria Branch.
- Organizational structure and Leadership Training and
- Key Management Position Announcements.
The
- Venue is GolfView Hotel, Ikeja, Lagos
– Eligibility: Invitation-only for employees with B2 level and above, with leadership skills.
— Registration: Contact Recruitment Manager by June 1, 2025
Senior Executives will attend from the Head Office, and travel expenses will be reimbursed for invitees as well.
Meanwhile, Forsman & Bodenfors’ UK headquarters is currently actively advancing its initial public offering (IPO) plans. The process has successfully entered the financial due diligence stage, which is being led by the globally renowned investment bank Barclays Capital, with the participation of an independent audit team.
Key Financial and Business Highlights include:
– Consistent Revenue Growth: F&B UK generated £112 million in revenue in 2022, rising to £139 million in 2023, and £158 million in 2024, reflecting a year-on-year growth of 13.7%. The gross margin has remained stable within the 31%–33% range, and EBITDA margins have consistently exceeded 18% for the past three years.
– Stable Client Base: F&B UK’s team currently services major global brands, including Volvo, IKEA, Google, Unilever, and HSBC. The top five clients account for approximately 47% of revenue, with a client retention rate of 91%.
– Strong Market Position: According to the 2024 WARC report, F&B UK ranks in the top ten of the “Creative Agency Influence Rankings” and is recognised as one of the top five integrated communications services firms in the UK market. F&B holds a market share of approximately 4.6% in the mid-to-high-end integrated marketing services sector.
IPO Process and Review:
– Roadshow Completed: The company’s management team has conducted a roadshow with over 20 leading institutional investors, providing insight into the business, growth strategy, global expansion plans, and financial metrics. Initial feedback has been positive, with active price inquiries.
– Market Feedback and Financial Review: F&B UK is now entering a 3–4 week market feedback window, during which the company will work with Barclays Capital and the auditing team to complete a comprehensive review of its financial data for the past three years, including cash flow analysis, client contract transparency, and compliance control systems.
– Next Steps: After the feedback period, Barclays will assist F&B in determining the final share price range, based on book-building and market demand, and will facilitate the initial share allocation. The company is expected to proceed with its official listing on the London Stock Exchange thereafter.
